Author Archives: Miranda Essex

Sparking creativity: social innovation drives a better world and better business

Social innovation sparks creativity

Creativity, or ‘the production of novel and useful ideas in any domain’[1] is widely recognised as a source of competitive advantage when delivered as innovation in business. Many businesses try to encourage lateral thinking, in the knowledge that exposure to new, different and interesting provocation can enhance creativity. But are there particular types of stimulusRead more

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