Written by Ineka Hogge, student of MSc in Management (Supply Chains Logistics), Durham University and volunteer for the Cambridge Centre for Social Innovation Generation Z and Scaling Social Movements At the age of twenty-two, I belong to Generation Z, defined as individuals born from 1995-2020: we are inherently digitalised in our nature as the ‘digital… Read more
Passive or Active? Generation Z and the social marketing of Black Lives Matter
