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Passive or active? Generation Z and the social marketing of Black Lives Matter
18 Aug 2021

Passive or active? Generation Z and the social marketing of Black Lives Matter

by Pam Mungroo | posted in: Our thinking, Social innovation | 0

Written by Ineka Hogge, student of MSc in Management (Supply Chains Logistics), Durham University and volunteer for the Cambridge Centre for Social Innovation. Generation Z and scaling social movements At the age of 22, I belong to Generation Z, defined … Continued

ben & jerry's, blm, consumer, corporations, gen z, generation z, marketing, nike, racial inequality, research, social innovation, social media

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