Tag Archives: generation z

Passive or Active? Generation Z and the social marketing of Black Lives Matter

Passive or Active? Generation Z and the social marketing of Black Lives Matter

Written by Ineka Hogge, student of MSc in Management (Supply Chains Logistics), Durham University and volunteer for the Cambridge Centre for Social Innovation Generation Z and Scaling Social Movements At the age of twenty-two, I belong to Generation Z, defined as individuals born from 1995-2020: we are inherently digitalised in our nature as the ‘digital… Read more